Category Archives: actionable

Can Pinterest Work For You?

Posted on June 12, 2012 by raechelle

Pinterest.  It’s the latest thing in social networking.  Going to the Pinterest site fills you to the bursting point with eye candy.  You see recipes, beautiful vacation escapes, cute shoes, and crafts you want to try.  Ok, maybe that’s just … Continue reading →

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Actionable Analytics — Part 3

Posted on March 5, 2012 by digimt

I did it.  I packaged into a video not only the steps from Actionable Analytics — Part 2 but also some insights to help you interpret your Google Analytics (GA) traffic with your crisp new Custom Segment turned on. You’ll … Continue reading →

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Actionable Analytics – Part 2

Posted on February 20, 2012 by digimt

It’s time to make your website analytics actionable!  From my last post, Actionable Analytics – Part 1, you should have: Google Analytics installed on your website Created a goal for  Engagement Created a goal for Conversion If you don’t know … Continue reading →

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Actionable Analytics – Part 1

Posted on January 30, 2012 by digimt

Google analytics (GA) is one of the most powerful tools you’ll find to glean insights into the operation and marketing of a website/mobile app/web app.  However, you’ll find that when you’re looking for the big insights they’re not easy to … Continue reading →

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Reporting on Google Analytics and Adwords in Python, Part 2

Posted on December 14, 2011 by digimt

My previous post gave you some working code to get you started extracting Google analytics data from the API.  While visits and pageviews are important metrics they don’t mean much without context.  In this post I’ll extend the code from … Continue reading →

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Reporting on Google Analytics and Adwords in Python, Part 1

Posted on December 1, 2011 by digimt

Caution: This post is heavy on the geek.  You’ve been warned! Here is the simplest example worth trying to get you started #!/usr/bin/python ”’ Use the Google Data python module to query Google Analytics You’ll get the “PROFILE_ID” from your … Continue reading →

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Why oh why EC2 do you make me blue?

Posted on July 22, 2011 by digimt

Amazon EC2.  I love it!  I hate it!  It frustrates and frees me.  It is many things.  However, EC2 fits into my business in an unusual way.  I need to host websites to facilitate my clients’ goals.  To do that … Continue reading →

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