Category Archives: marketing

Actionable Analytics — Part 3

Posted on March 5, 2012 by digimt

I did it.  I packaged into a video not only the steps from Actionable Analytics — Part 2 but also some insights to help you interpret your Google Analytics (GA) traffic with your crisp new Custom Segment turned on. You’ll … Continue reading →

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Actionable Analytics – Part 2

Posted on February 20, 2012 by digimt

It’s time to make your website analytics actionable!  From my last post, Actionable Analytics – Part 1, you should have: Google Analytics installed on your website Created a goal for  Engagement Created a goal for Conversion If you don’t know … Continue reading →

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Actionable Analytics – Part 1

Posted on January 30, 2012 by digimt

Google analytics (GA) is one of the most powerful tools you’ll find to glean insights into the operation and marketing of a website/mobile app/web app.  However, you’ll find that when you’re looking for the big insights they’re not easy to … Continue reading →

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The good, bad, and ugly of increasing CTR – part 1, The Bad

Posted on December 20, 2011 by digimt

True, increasing your Click Through Ratio (CTR) will: Good Make Google, Bing, and Yahoo happy Increase your ad’s quality score Decrease your Cost Per Click (CPC) Bad Spend your budget faster Decrease the number of impressions your ad gets Increase the cost … Continue reading →

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Dreams of monetization utopia

Posted on November 28, 2011 by digimt

Visitors to websites rarely enjoy the ads.  Indeed, Google has raised the bar for “useful” and “pertinent” ads.  Even though, people don’t buy things every day nor do they need to think about buying things every day.  Since most ad … Continue reading →

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Balanced acquisition marketing

Posted on October 25, 2011 by digimt

Acquisition marketing.  Most businesses want it.  I do it; with a twist. Of course you want new customers.  In this statement is the assumption you are from planet earth.  If this assumption is incorrect please forgive my ignorance.  So, for … Continue reading →

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